Japan is well known for his addiction to smartphones, but also for the exorbitant amount of subscriptions and the complexity of its offerings. The Tsutaya distributor intends to shake up the market with a smartphone and a subscription to an unbeatable price.
The Tsutaya Company just strike a blow in the Japanese landscape of smartphones by launching, on 5 May, its own model called “Tone”. Taking the model of Panda phone, developed by the Japanese company FreeBit, Tone falls opposite the iPhone and other Android smartphones stars.
Mobile Tone features a 5.5 inch IPS display for QHD resolution (960×540 pixels) is running on Android 4.2.2 Jelly Bean dressed in a fairly unobtrusive overlay user called Tone Home. The mobile is powered by a quad-core processor clocked at 1.3 GHz along with a RAM of 1GB of RAM and 4GB of storage memory (with 2 GB used by the system) expandable to 32 GB using a Micro SD card.
The smartphone has two cameras. The principal is an 8-megapixel, back (capable of shooting 1080p) and a 2-megapixel sensor is also present in the front.
The Tone has all the necessary connectivity: Bluetooth 4.0, Wi-Fi 802.21 b / g / n and GPS or a motion sensor. It has a 2500mAh battery. The phone is exclusively available in white.
A modest smartphone then, but which becomes interesting with a customized offer.
Indeed, the strength of the tone is to be associated with a package about three times cheaper than most Japanese packages bordering on for a hundred euros equipped with all the smartphone options.
Tsutaya therefore proposes a package to 2,000 yen a month (about 15 euros). For that price, you pay the phone over two years, up to 1,000 yen per month, and you get an unlimited data plan as well as calls to other mobile communication charged (21 yen per minute, or about € 0.15). Many options are also available.
So if you want a faster connection speed to watch HD videos streaming or VoIP calls, it will pay 500 yen (3.70 euros) to get 1 GB of data on 3G + and hour ‘VoIP calls. You can repeat this option for only 300 yen (2.25 euros) up to twice a month.
Another monthly option, charged 953 yen, or 7 euros, allows you to keep your old number (portability) and to call other mobiles at attractive rates of 18 yen per 30 seconds, or about 0.13 €.
Note that the tone of the mobile users can call for free from a special number using the Internet, and that 47,000 Wi-Fi points are also available for free to users of the phone. Moreover, the tone uses the mobile network NTT Docomo, which is the main Japanese operator. Be aware that this is an unlocked mobile, which is very rare in Japan, and it will be possible to insert any SIM card.
Revolution or marketing coup, this newcomer to the Japanese market, even if it is for small budgets and low consumer data, still a breath of fresh air on a very still operating on the market and good relations the three main operators (Docomo, Au and Softbank) who charge too high tariffs.
Tsutaya launches mobile Tone with low cost package
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