The new iPad is already in production, along with the new iPhone, reported Bloomberg. According to him, the new tablet has a display of the same size as the current generation and the screen in full-sized iPad has a new anti-reflective coating.
Apple partners started production of the new iPad, Bloomberg reported, citing two independent anonymous sources. New plates are designed to help Apple strengthen market positions after two consecutive quarters of declining sales.
New iPad displays are the same size as the last generation of 9.7 and 7.9 inches. Announcement of a new 9.7-inch iPad is expected at the end of this year or early next quarter (September-October). By selling a new tablet with a screen 7.9 inches company intends to start at the end of the year.
One source claims that the production of new models with a screen of 9.7 inches can be complicated due to the use of a new anti-reflective coating. Apple decided to add it to the tablet was more comfortable to use on the street.
The launch of new devices in production right now is not accidental, since Apple is going to prepare for the increased demand in the traditional pre-New Year period. It is expected that the update will affect not only the range of iPad, but also iPhone. September 9, vendor planned event, which is to introduce new models of smartphones with larger displays.
About the beginning of the production of the new iPhone, Bloomberg informed in June 2014 According to sources, the new generation model will screen 4.7 and 5.5 inches. The next increase in consumer preferences dictated by the display. For example, in China, 40% sold since the beginning of 2014 smartphone has a screen with a diagonal of 5 inches, according to Forrester Research.
According to official figures, sales of the iPad in sales channels in the III quarter of 2013-2014 fiscal year that ended June 28, down 9% compared to the year-to-year. Previous quarter fell by 16.4%. At the same time, sales of the iPhone in the last two quarters increased by 17% and 13%, respectively. IPhone and iPad are the two main generators of revenue.
According to RBC Capital Markets analyst Amit Daryanani, Apple need to pull sales iPad, since the company’s position in the global tablet market weakened. “The update can stabilize revenues from iPad and increase the company’s profits,” – he said. The expert added that the period of highest growth in the tablet market, appear to be behind us.
Started production of the new iPad
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