Tuesday, August 12, 2014

Analysts have predicted the explosive growth of the market Chromebooks

In Gartner believe Chromebooks perspectives: on the company’s forecast, by 2017, the global market will reach 14.4 million units, which is almost three times more than in the previous year.


 Global sales of Chromebooks in 2014 reached 5.2 million units. Compared to last year the volume will increase by 79%. These data are contained in the first report, Gartner, dedicated to the new category of devices. Analysts did not specify whether it is a final sale or distribution channels.


 For comparison, the total PC shipments to the global market in 2013, according to Gartner, fell by 10%.


 Under Chromebooks analysts understand the mobile computer running Google Chrome OS. The main part of the user information stored in the cloud Chromebooks. The capacity of local storage (mostly in his favor as SSD) is small and usually no more than 16 GB. Application, the user downloads from Google Play, access to which you want or a connection to Wi-Fi, or mobile Internet.


 Chromebooks market will continue to grow, and by 2017 sales will reach 14.4 million units, which are almost three times more than in 2013, predicts Gartner.


 “The competition in the market increases Chromebooks. A growing number of manufacturers are joining the new direction – in 2014, is on sale for 8 models of computers – commented a senior research analyst at Gartner Isabel Durand. – Today, when the global PC market does not show positive growth rates, vendors are looking for new ways to increase sales. They are turning their attention to the Chromebooks to re-create interest to a segment of the PC under $ 300, previously owned by netbooks. “


 While the main area of application is the formation of Chromebooks, these computers are embracing people with specific requirements for the PC, including the employees of banks, financial institutions, real estate agents and employees of hotels.


 The alignment of forces in the global market Chromebooks


Analysts Chromebooks


 The first Chromebooks to market in 2011 came from Samsung and Acer. Today, they lead him. Samsung’s own 64.9% of all sales, Acer – 21,4%. Together, they occupy 86.3% of the market in terms of quantity.


 Samsung’s last year sold 1.7 million Chromebooks. The company holds a particularly strong position in the segment of education, where its devices are popular in primary and secondary schools.


 The third place is occupied by Hewlett-Packard with a share of 6.8%, the fourth – Lenovo, who owns a little less than 6.7%. The company’s share Dell, completing the top five, is 0.3%.


Analysts Chromebooks


 According to the forecast Gartner, over the next 5 years will remain a niche segment of Chromebooks. To reach a wider consumer audience, vendors should focus on improving the speed of your Internet connection, devices equipped with a capacious and fast hard drives and more productive RAM – all that will provide a quality experience of the user interaction with the cloud. It is also necessary to organize a high-quality technical support for customers in education, corporate and consumer segments.


 “Creating a competitive Chromebook – not just a matter of filling or price. What is more important – to show that the device with the cloud-based architecture is a user undeniable advantages “- summed Duran.



Analysts have predicted the explosive growth of the market Chromebooks

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