Samsung is known to place great emphasis on marketing and so one hears again and again from a new marketing campaign, which conjures a smile or even a puzzled expression on his face. Not infrequently directed the Korean manufacturer’s campaigns like this that you feel good superiority over competitors such as Apple. So even in a just-published marketing video . Samsung took one of the new Galaxy Tab S and an iPad Air with on the streets of New York City and asked passers-by, which like the two Tablets them better.
The problem with this type of marketing is that you can, no matter what is the opinion of the respondents, may introduce, the company that in the video either only positive opinions are shown or even the dialogues are written. Whether this is the case also in Samsung’s marketing video, you can not say. But the fact is that actually received all the answers to the thickness and weight of the Galaxy Tab S. Here are the answers were therefore directed by questions in any case, what if any to complain about. So it may be the case that the Galaxy Tab S in some areas a better impression than does the iPad Air. You should remember, however, that the iPad Air is at the end of his days. It’s been almost a year on the market and, probably towards the end of a successor – the iPad Air 2.
It would, therefore, not surprisingly, though Apple a similar spot rotates, which then deals with the iPad Air 2 and is directed against the Galaxy Tab S. Are probably all say that they would find the iPad 2 Air better and opt for the Apple product purely by chance in this video. But take a look marketing video from Samsung on itself:
Samsung lets passers compare Galaxy Tab S with iPad Air
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