Sony is working on a smartwatch electronic ink

Have you heard of the electronic ink? It is a type of technology used on the screens of devices and tries to mimic the properties of plain paper. You can find electronic ink in most e-books, some smartphones, and several wearable and if the rumors are right, soon you’ll see in the latest Sony Smart Watch.

 According to informed sources, the Japanese company is developing a portable device that will feature this technology on your screen and belt terminal. This feature will allow users to customize both the watch and the band’s equipment would be the point of differentiation with other devices like the Pebble.

 One advantage of this material is the efficiency of the battery, which can have up to a week of autonomy. Furthermore, it appears that this wearable be the first product of a new department of the Japanese firm, has just as ascertained Bloomberg.

 The smart watch should not be seen as the successor of existing smartwatches company. Indeed, it seems that the multinational would be testing the waters to see how a device of its kind on the market unfolds. Moreover, it will be a perfect opportunity to show the public the latest technology from Sony using electronic ink.

 In addition, the company has decided that will emphasize the design of the terminal, “instead of trying to outperform other smartwatches in specifications”. Apparently, they have taken this decision through a study stating that the aesthetics of a smart garment is one of the most important points to users when purchasing either team. For that reason, it seems that would be focused on a younger audience.

 “The smartwatches are not succeeding in the market because there is little reason to buy one, because a smartphone can perform the same tasks as one of these wearable” said Taichiro Nakayama, Nomura Research consultant in Tokyo. The expert has continued explaining that people decide on a another depending on the brand and design intelligent garment u. “Convincing consumers to change what they currently have on your wrist is not an easy task,” said the analyst.

 Given that yesterday we learned that Sony will reduce its product for its high-end handsets, the decision to create an electronic ink smartwatch would make sense, as it would reinforce its image as an innovative brand. So we’ll have to wait a few months to see how we are surprised the Japanese firm.

 For now, we’ll have to settle for any of the wearable that submitted the company. The company already has a pretty huge in relation to smart garments, like the Sony SmartWatch, the Sony SmartWatch 2, the Sony SmartWatch 3, bracelet Sony SmartBand and Sony SmartBand Talk, which has functions notification delivery.

Sony is working on a smartwatch electronic ink