Last week we told that the new division of Sony, Fashion Entertainments, was about to present a smart watch electronic ink that would be released next year . Just a couple of months ago, a company called FES presented a smartwatch that used this technology in both the strap and screen device. It only needed a touch to change his appearance up to 24 different ways. The terminal was part of a project of Japanese crowfounding which is near close to achieving the goal proposed.
Well, Sony has revealed the average Wall Street Journal that FES and Fashion Entertainments are the same company. Apparently, the multinational wanted to see if the campaign and videos that used to promote the team, were sufficiently powerful to generate buzz for themselves. The Japanese company has indicated that, whatever happens from now, will deliver this watch to those who have donated money to the manufacture thereof.
The best thing about this smartwatch is that the battery lasts 60 days on a single charge, or so they say its creators. And, the only function that has the terminal is to tell the time, unlike other smart watches as the Motorola Moto 360 or Apple Watch, featuring a multitude of sensors that measure the user’s heart rate, among other features.
The FES Watch is not the only device at hand this division of the corporation. He is currently working on several wearables, like a bow tie, a smart glasses, sandals, or a hat, which, thanks to electronic ink, are able to change with touch. As we demonstrate that information, the company intends to bet heavily on this technology next year.
Also remember that it is not the first company that focuses on electronic ink. The Pebble signs up in the Pebble Watch in 2012 and, today, the clock remain one of the best smartwatches the sector.
The FES Watch should not be considered as a successor to the existing smartwatches Sony. Moreover, yes it can be seen as a great opportunity to show the public the latest technologies of the company. One of the things that have been more emphasis is on the design of the terminal, besides being original, is especially thin.
Apparently, they have taken this decision through a study stating that the aesthetics of a smart garment is one of the most important points to users when purchasing either team. For that reason, it seems that would be focused on a younger audience. Given that a few days ago we learned that Sony will reduce its product for its high-end handsets, the decision to create an electronic ink smartwatch would make sense, as it would reinforce its image as an innovative brand.
FES Watch - watch on the basis of electronic paper from Sony
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